Adidas
ZX Flux ADV

ZX FLUX ADV is the latest addition to the ZX Flux franchise. ZX Flux is THE modern running franchise with a feeling of technology & fashion in material and colour. ZX FLUX ADV is the natural progression of the classic ZX Flux sillouette; more mature, refined & sophisticated, but with the same winning design principles as the original.

With an on-site experience we elevated ZX FLUX ADV image and consolodated its succes. The on-site experience was build upon the Flux PLP so consumers can seamlessly transition from an engaging experience to a shopping activity. Simplicity & sophistication were the leading principles, staying closely aligned with the overall campaign theme; the new features of the sillouette, material expression & dynamic perspective.